What is Augmented Reality (AR) ?

Augmented reality [AR] is a technology that consists of superimposing virtual 3D objects - generated in real-time - on the image of the real world, with the use of image processing devices. These can be glasses, cameras, smartphones, or tablets.

In AR technology, virtual objects adapt in their appearance in the same way that physical objects do in the real world. It has been used for several years, incl. in games, navigation, interior design, education, shopping, and more.

Vuforia is a comprehensive, scalable enterprise AR platform. Our wide-ranging solution suite ensures that we can provide the right AR technology to every customer based on their business needs.

Augmented reality environment for industrial solutions

PTC has been the owner of the world's leading AR technology since 2015 | VR - Vuforia. This technology, acquired from Qualcomm, allowed for the creation and development of its industrial applications.

The use of AR technology in industrial conditions opens up completely new possibilities in the field of providing and sharing visual information and using it in the creation of virtual guides, operating instructions, process instructions [e.g. assembly], virtual service applications, etc. This technology also perfectly supports group communication processes, functional simulation visualizations, training applications, and marketing and advertising presentations [ e.g. prototype demonstrations].

Vuforia Products


Create and publish Augmented Reality industry experiences on an enterprise scale



Access and share Augmented Reality experiences quickly and easily 


Connect technicians and experts via remote assistance with Augmented Reality


Develop Augmented Reality applications with advanced vision and recognition


Quickly create and share an expert Augmented Reality how-to guide 

Industrial Augmented Reality solutions

Augmented Reality is transforming companies in many industries. Find out how you are remodeling yours: