Computer-Aided Design (CAD)

Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality 

for potential clients will assist with making a relationship connection. This shows up in small quirks like 

word choices or phrases. Write from your point of view, not from someone else's experience.


Creo

Tell what's the value for the
customer for this feature.

How Can we Help You 


OnShape

Write what the customer would like to know,
not what you want to show.

How can We Help You 

ZWcade

Write what the customer would like to know,
not what you want to show.

How Can Help You